Obviously, every web site has some kind of content, whether its just your list of services of your contact information, its all considered content.
So, if you have to spell it out for people, and you really want your site to shine over the competition, then you have to have compelling content to keep your visitor engaged. There are lots of articles written on the subject, and I am sure everyone has a favorite, here is one of mine:
Click here.
I know it is a long article, but worth every second if it helps you to attain one more client, or if it makes your web site that much better than any other the potential client could have gone to for information.
The web is filled with people that have no clue what good content is, and there are just as many that have no idea what your business "good content" would be and it is up to you to show them, otherwise, your content on your site could be the same as everyone else and if that is the case, its like taking 2 of the same cars, but different colors, which one do you want?
The basis of good content has no other purpose other than letting your visitors know that you are at the top of your game, and that will be all you need to keep their attention and get new business.
Remember the old adage, "Quality over Quantity"
Now, can you imagine the business that has boring, irrelevant and content that is not up to date and has no real value - how much business do you think they will get?
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